Marketing on Matus Stafura

6 Timeless Marketing Tips from Gary Halbert to Boost Your Business

Mon, 27 Jan 2025 00:00:00 +0000

Gary Halbert was one of the greatest copywriters, often called the “Prince of Print.” His curiosity and hard work allowed him to accumulate invaluable knowledge about what truly works in marketing and sales.

Here are my favorite tips from him:

1. Psychology Is 10,000 Times More Important Than Technology

Your product may be a masterpiece of pure genius, designed to help countless people. You might invest heavily in descriptions, high-quality images, and videos, yet still struggle to make sales.

Before you do great things, do small things first

Mon, 25 Nov 2024 00:00:00 +0000

“Big things have small beginnings.”
— Lawrence of Arabia

When Quentin Tarantino became famous, he was asked how he made his first movie, which turned out to be an instant classic and international hit.

He explained that Reservoir Dogs was not actually his first film.

Before that, he made a short movie (My Best Friend’s Birthday), which wasn’t great. However,

… it gave him experience with every stage of the filmmaking process.

The dangers of paid advertising

Tue, 07 Feb 2023 00:00:00 +0000

Guessing is expensive. A lot.

Anybody inexperienced in making sales chooses the easiest (and most costly) way to promote - paid advertising. Immediate exposure brings you potential customers and revenue almost instantly. But, as time goes by, these ads are less and less effective and more expensive. The reasons are countless. Ads are repetitively shown to the same audience, blocking software, irrelevant ad placement, inflated cost, competition, distrust in ads, overall fog everywhere, and so on.

Consider implementing assembly line in your business

Mon, 23 Jan 2023 00:00:00 +0000

In the early 20th century, it took several weeks or months to produce a single car by hand. Workers performed multiple tasks that were dependent on each other, and the production of the parts of the vehicle was often of inconsistent quality. They also had to share the same space, often colliding while moving parts in a single room or performing individual tasks. Everyone could do anything, but little was accomplished on a daily basis. The process was terribly slow.

About customers who can't reach you

Mon, 09 Jan 2023 00:00:00 +0000

INTRODUCTION

Even if you have a worldwide, well-known company recognized by millions, there will always be a part of the population (potential customers) who are totally unaware of your existence. Increase the probability of sales by merely opening new doors to potential customers. Successful companies make sure that people know about them from every possible angle - you can see or hear (even smell) them everywhere in various forms. And don’t allow yourself to be misled by the idea that just because your business operates online, you can be found by everyone.

Know when to end a project

Mon, 02 Jan 2023 00:00:00 +0000

Nothing happens to the wise man against his expectation. — Seneca

Projects are interconnected tasks

Every business has its own projects that are split into smaller, specific, manageable tasks. Each of these tasks has its own importance, urgency, and purpose - once completed, it brings us closer to completing the larger task and, ultimately, the project. These tasks share resources: business, budget, infrastructure. Failing to close a project when it should means it keeps draining those resources.